A Big Bet on Creative Print Advertising: USA Today Offers $1 Million In Free Advertising

Posted: October 1, 2012 in Advertising, Innovation, Newspapers
Tags: ,

We believe in print advertising. We also believe in digital advertising and we particularly love multi-platform advertising campaigns. But we believe print advertising is being particularly neglected right now because of all the attention being placed on digital and social platforms.

Win $1 million worth of advertising with a Creative idea for and execution of an ad campaign.

Agencies have forgotten how powerful print ads can be, and how impossible they are to replicate on digital platforms. Discovery is still a very big advantage of print advertising and one that we fear is being lost in the digital stampede. There are, we believe, moments when print advertising may be the best alternative to sell a product or build a brand.

And we want to help prove it! So today we are offering $1 million worth of full color print advertising in USA Today to an ad agency or client who steps up with the most engaging and creative use of print to sell their product, service or brand.

Think of it. Beautiful, full color, full-page ads running in the nation’s newspaper. A million dollars worth of them to the most creative advertising storyteller we can find.

So pick up a copy of USA Today and check out the full-page ad on the competition today, or read our brand new Media columnist Michael Wolff’s column about what advertising has to do to regain its footing. Or, click on the photo with this post and get more details. Then, get out your crayons and get to it!

About these ads
Comments
  1. Bruce Richardson says:

    Larry, this is amazing. I hope it creates a rush of advertisers and proves your point. Admittedly, I am biased as a newspaper press sales manager, but, this does not undermine the fact that the power of print has been underestimated… good luck!

  2. It’s an amazing post for all the web people; they will obtain benefit from it I am sure.

  3. It is actually a nice and useful piece of info.
    I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s