We believe in print advertising. We also believe in digital advertising and we particularly love multi-platform advertising campaigns. But we believe print advertising is being particularly neglected right now because of all the attention being placed on digital and social platforms.
Agencies have forgotten how powerful print ads can be, and how impossible they are to replicate on digital platforms. Discovery is still a very big advantage of print advertising and one that we fear is being lost in the digital stampede. There are, we believe, moments when print advertising may be the best alternative to sell a product or build a brand.
And we want to help prove it! So today we are offering $1 million worth of full color print advertising in USA Today to an ad agency or client who steps up with the most engaging and creative use of print to sell their product, service or brand.
Think of it. Beautiful, full color, full-page ads running in the nation’s newspaper. A million dollars worth of them to the most creative advertising storyteller we can find.
So pick up a copy of USA Today and check out the full-page ad on the competition today, or read our brand new Media columnist Michael Wolff’s column about what advertising has to do to regain its footing. Or, click on the photo with this post and get more details. Then, get out your crayons and get to it!