Beginning today, Sunday, October 6, 2013, USA Today has begun to publish a new edition called USA Today Local Edition. It’s published in a partnership with the local papers who belong to our parent company, Gannett Corp. We are piloting this project in four cities for the next several months. It involves USA Today publishing an edition within our local papers, in which we supply our coverage of national and foreign news, life, money and sports. At the same time our local papers are significantly increasing coverage of their local markets. We are thrilled they are hosting us as part of their report.
Together we are presenting an unbeatable package of USA Today’s unique coverage of national and international news and each of our partner paper’s fantastic local reports, which has been increased at the same time.
For USA Today it’s a unique way to grow our audience thru daily exposure to the millions of people who read our local papers every day and will now have access to our coverage as well.
For the local papers, there is a significant boost in coverage of local news, entertainment and sports, and the full support of USA Today’s team to bring the right mix of national and international content for their local readership. As of tomorrow we will have launched the pilot program in four of our local papers: The Indianapolis Star, The Appleton (WI) Post-Crescent, the Fort Myers (FL) News Press and the Rochester Democrat and Chronicle.
Here are four different pages from our first day in the Indianapolis Star: