Tablets Booming as Content Consumption Devices

Posted: July 23, 2011 in Consumer Power, Content, Convergence, Digital Media, Programming, Tablet

Tablet owners have quickly adapted a preference of using their tablet rather than a computer for media consumption of all kinds. Weather, music, games, News and Information are all categories of information that tablet users would rather get from their tablets than from a PC, according to new research from Frank N. Magid Associates, Inc.
“Reading” has also quickly become something tablet users would rather do on their tablet than any other place.
Tablet users have taken the time they need to be on tablets from a number of other areas, including time they had spend reading print newspapers and magazines AND the Time they spent using the Internet on their phones.
Finally, Tablet users as a group are much more active media consumers than mobile phone users are. Those who get tablets spend much more time on their email accounts, on the internet and doing many different things on digital platforms.
The charts:



Comments
  1. […] a preference of using their tablet rather than a computer for media and content consumption of all kinds, according to Frank N. Magid Associates. Some 66 percent of users prefer reading on a tablet rather […]

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