New Ways to Track Influencers Across Social and Traditional Media

Posted: July 12, 2011 in Advertising, Convergence, Digital Media, Innovation, News

I need to start this post with a disclosure: I’ve just joined the board of a very cool company. With that said, I believe this company, Appinions, is advancing the concept of identifying true influencers by measuring their impact in both social media AND traditional media. Most of the new companies in this space are targeting social media and using the subject’s reach over Twitter, Facebook and LinkedIn users as the basis of measuring their influence. But Appinions is using a much more sophisticated system that also monitors traditional print and broadcast media for mentions and uses some interesting software developed at Cornell to create a much more realistic profile of the impact an individual really has throughout the entire media ecosystem. In the end, since traditional media has certainly not gone away, this presents a more accurate portrait of the true influence of an individual.
Here is a short video that does a better job of explaining how it works. But I can assure you it’s an interesting story.

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