Small Merchants Seem More Optimistic and Have Embraced Facebook

Posted: April 5, 2011 in Uncategorized

Small and Local businesses are 5.1% more confident about their business climate than last year, according the The MerchantCircle Merchant Confidence Index (MCI), reports the Center for Media Research. The confidence comes from expectations from more than half of those surveyed (57%) that sales will be improving over the next three months.

In an interesting finding. 70% of these businesses report using Facebook to market their businesses, making the Social Network the most used channel for marketing. Google and LinkedIn are next.

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