ComScore Head: A Third of All TV Viewers Have Now Used Alternative Platforms to Watch TV Programs

Posted: March 1, 2011 in Uncategorized

Joe Mandese blogged today that comScore Chairman Gian Fulgoni told the OMMA Global Conference in San Francisco that less than two-thirds (65%) of consumers say they now access conventional TV programming only via a traditional TV platform. Nearly a third (29%) report viewing TV content via some sort of “cross-platform” set-up, while 6% do it exclusively via the Internet.

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