Kramer on Fox Business: Why Businesses Need to Understand the Four C’s

Posted: December 18, 2010 in Uncategorized

Liz Claman and Larry Kramer discuss the future of business and why every company has to become more like a media company in the ftue

Liz and Larry talk about the changing media landscape and how that will trickle down to a changing playing field for all businesses. We also show some examples of businesses that seem to get it. The solution for most: businesses will need to communicate differently with all their constituients. They will have to learn the media skills associated with story telling and communicating in order to build strong relationshps.

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