Larry Kramer Bio

Larry Kramer is President and Publisher of USA Today. Previously he was
an adjunct professor of Media Management at the Newhouse School of Communications at Syracuse University and a media consultant and author of C-Scape: Conquer the Forces Changing Business Today, a book on the changing landscape for media and related industries published by Harper Collins in November, 2010.

He has served on the board of directors of Discovery Communications (NASDAQ: DISCA), American Media Inc., Freedom Communications, Inc., Appinions, Inc., BlackArrow, Inc. (Chairman) and Harvard Business School Publishing, and serves on the Advisory Boards to the Newhouse School (chairman), Minyanville.com, Crossboarders.tv and Jib Jab Media Inc. ; He was a founding board member and former Chairman of The Online Publishers Association.

From 2005-2007, he served as the first President of CBS Digital Media, reporting directly to Leslie Moonves. ; In this role, Kramer created a new division that put together all new media operations for the network, including online, interactive and wireless initiatives. He had oversight over and launched or relaunched several websites including CBS.com, CBSNews.com, CBS SportsLine.com and StarTrek.com. While there, he created March Madness on Demand (the web broadcast of the NCAA Basketball Tournament), put CBS TV shows on the web, and created distribution partnerships with Google, Amazon, Apple I-tunes, Yahoo and Verizon for CBS content. He continued to serve as an Adviser to CBS until April 2008, when he became a Senior Advisor to Polaris Venture Partners, a venture capital firm.

Prior to joining CBS, Kramer was Chairman, CEO and Founder of MarketWatch, Inc. (NASDAQ: MKTW), also known as CBS MarketWatch, until its sale to Dow Jones for $528 million in January 2005. He incubated the company at Data Broadcasting Inc, in 1995, and rolled it out as a separate business in 1997 with Data Broadcasting Corp. and CBS as the main shareholders, launching in October 1997, taking it public in January 1999, and making three acquisitions to build the business along the way.

He had joined Data Broadcasting Corp. as Vice President in 1994, following its acquisition of his first startup, DataSport. ; As founder, president and executive editor of DataSport Inc. from 1991 to 1994, he created SporTrax, a hand-held sports information monitor, which was a subscription product launched under a marketing agreement with The Sporting News.

Prior to founding DataSport, Kramer spent more than 20 years in journalism as a reporter and editor. He started his career in 1974 as a reporter for the San Francisco Examiner. In 1977, he became a financial reporter for the Washington Post. In 1980, the Post promoted him to executive editor of the Trenton (N.J.) Times. In 1982, he returned to the Post to serve first as assistant to Executive Editor Benjamin C. Bradlee and later as assistant managing editor and metro editor. ; In 1986, he returned to the San Francisco Examiner as its editor. ; In 1991, he left the Examiner to become an entrepreneur and launched DataSport and then Marketwatch.com.

Kramer talks about newspapers on WashingtonPost.com

While a journalist, he won several awards for reporting, including the National Press Club Award, The Associated Press Award for news writing and The Gerald Loeb award for business reporting. His staffs won two Pulitzer Prizes.

He is a graduate of Harvard University (masters of business administration) and Syracuse University (bachelors of science in journalism and political science). Kramer has been a lecturer at several universities, including the Harvard Business School, Syracuse University, University of Pennsylvania, UC Berkeley, NYU, Columbia University, Stanford University and Emory University. ; He served a two-year term as a Pulitzer Prize juror.

–An audio interview with Larry Kramer covering his entire career from journalist, to entrepreneur, to CBS Division Head.

–Below are two videos done for Harvard Business Corporate Educations programs:

Comments
  1. stanley nowak says:

    Congrats on your book Larry. It was always clear that you would be great in your field.

    Stanley Nowak

  2. [...] wide-ranging discussion by Glenn Hall, editor-in-chief of TheStreet.com, and Larry Kramer, founder of MarketWatch and now media consultant and adjunct professor of Media Management at [...]

  3. [...] recently heard Larry Kramer speak. He’s the founder of MarketWatch and the kind of person that we entrepreneurs truly admire. [...]

  4. [...] Larry Kramer, the former CEO of Marketwatch, former president of CBS digital media, and current media consultant and professor gave a recent talk at DePaul University where he discussed the trends shaping the new media world, drawing heavily from the examples discussed in his book, C-Scape: Conquer the Forces Changing Business Today). A topic that came up often during his talk was the idea of how organizations and innovations are evaluated by both consumers and stakeholders, and what that means for entrepreneurs attempting to create something that people want and that can bring in revenue. Many of the examples he cited — from MarketWatch’s IPO and sale in the ’90s to the early days of USA Today, to Rupert Murdoch’s experiment with The Daily on the iPad — had something in common: patience is a virtue with any new initiative. Rarely does something of value create real, monetary value right away. So if you think you have a good idea, you need to figure out a way to sustain it through those initial struggles, refine it, and to sell it to the right people. The C-scape, as it’s defined by Kramer (Content, Consumers, Convergence, Curation), creates a climate where those transactions can happen — if you know how to navigate it. [...]

  5. [...] just finished reading Larry Kramer‘s book, C-Scape: Conquer the Factors Changing Business Today, where he provides a four-part [...]

  6. [...] just finished reading Larry Kramer‘s book, C-Scape: Conquer the Factors Changing Business Today, where he provides a four-part [...]

  7. [...] by showing me her concept for a new recruiting startup, after hearing a presentation in class by Larry Kramer, founder of Marketwatch.com, talking about his experience as a journalist, starting a business in [...]

  8. [...] At MIT enterprise forum – just kicking off now with Selerity (CEO Ryan Terpstra), Axial Market (CEO, Peter Lehrman) Minyanville (CEO Todd Harrison), and TradingScreen CEO (Philippe Buhannic) are on the panel, moderated by MarketWatch  Founder Larry Kramer. [...]

  9. [...] | AJR Larry Kramer, who founded MarketWatch and led CBS Digital Media, is currently an adjunct professor at the Newhouse School of Communications. Kramer takes over for [...]

  10. […] manera accesible, clara y práctica, esa es C-Scape: Conquer the Forces Changing Business Today, de Larry Kramer, quién llegó a las cuato Cs (consumidores, contenidos, curación y convergencia)  tratando de […]

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