USA Today’s New Logo Treatment Debuts on Colbert!

Posted: September 19, 2012 in Advertising, Content, Convergence, Digital Media, Innovation, News, Newspapers

Now, we know we have made it.  Stephen Colbert revealed our new logo treatment to the world, in a way only he could. Turns out USA Today is his favorite newspaper, and he’s not a fan of change.  But in the end, he embraces change…..er….sort of, by using the logo itself to tell the story of how hard the USA Today  graphics department will be working to execute our “living” logo each day.

Image

Image 

About these ads
Comments
  1. Jorts McGee says:

    Uh…I don’t think this means anyone has made it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s