Embrace the Future: Every Every Company Is A Media Company, But Every Company Is Not The Same

One of the effects of the emerging digital platforms is that every company needs to learn new ways to tell its story. It isn’t just the media that has to reinvent storytelling on new platforms, every company has to tell its story differently. In order to do so, they begin to behave a lot like [...]

How To Save Yahoo While There is Still Time

Yahoo is 17 years old, and like any teenage it’s having an identity crisis. It used to be a tech company, dominated by engineers who won the Portal Wars, ultimately defeating AOL, Excite and wounding MSN. Because it was a cool company and one that gave new-to-the-internet users (that was all of us, at the [...]

The Acceleration of Change in Media: DVDs are Going Fast

The business models of the major media companies are all in flux because of the rapidly changing technology landscape. The newly created ability to give consumers entertainment programming on demand and over several new distribution routes has begun to destroy the existing economic underpinning that has supported television production for many years. According to SNL [...]

Gradually, and With the Help of Technology, Murdochs’ IPad News Experiment, The Daily, Begins to Improve

New Corp’s bold experiment to launch an IPad-native news product is starting to show a little life. With the release of Apple’s IPad2, the previously unusable App became a lot more responsive. Besides the launch, publisher Greg Clayman said the newer releases of the The Daily’s app also went a long way to deal with [...]

With Bin Laden Story, Digital Media Takes A Few More Small Steps

Big news stories tend to accelerate public acceptance of the new forms of media. Just as the Kennedy assassination brought millions to network TV News, the Iran Hostage Crisis gave birth to Nightline on ABC and the OJ Simpson arrest and trial gave cable TV News big jumps in viewers, the Bin Laden death story [...]