The Fashion Industry Embraces And Becomes Digital Media

Of all the industries to learn that every company has to become a media company, the fashion industry wouldn’t instinctively leap out as an early adapter. It has been built on telling the consumer what to wear and perpetuating the “art” of design. Anyone who has looked at what clothing designs will become “hot” in [...]

Murdoch’s “The Daily” – What Works, What Doesn’t (Most of It)

I’ve had “The Daily” app on my IPad since the day it was launched. I couldn’t wait to get it because of my unwavering belief that the Tablet format will quickly become a significant platform for news and other timely information. I still believe that, but it’s despite The Daily and not because of it. [...]

Online Consumers More Brand Fickle – Redefining Loyalty to Reflect More Choices

Online consumers are using the Internet to research products and make choices, feeling less loyal to single brands in most categories. In fact, according to research from AMP, a marketing agency, 43% of all consumers claim they research products before they buy. In consumer electronics, that number is actually at 64%. Here is an interesting [...]

Morgan Stanley Says Tablet Usage Will Explode!

Morgan Stanley issued a report on the Tablet this week, and the results are breathtaking even for the usual tech worshipers. According to Silicon Alley Insider, Morgan Stanley has upped its “best case scenario” for 2012 by predicting that 100 million tablets will be shipped next year, up from 16 million last year. But there [...]

The Tipping Point: Could This Be the Dawning of The New Era of News?

There is a chance that we may look back on the first few months of 2011 as the moment in time that things turned around for the news business. Suddenly we are seeing bold moves on several fronts. Chances are being taken again. Investments are being made, New revenue models are being implemented. Competition is [...]

Smartphones and Tablets Changing Our PC Habits

The growing use of smart phones and tablets have already begun to change peoples habits, causing a 20% drop in consumer PC usage since 2008. This chart, from a Morgan Stanley report on the tablet market, shows a drop in use of PC’s for music, communications and surfing the internet. The Silicon Alley Insider quotes [...]

How Much is Twitter Worth?

The latest news that tech giants Google and Facebook are interested in Twitter and its huge audience and might be willing to pay up to $8 or $10 billion has kicked up the debate on the value of the messaging firm. Many, including CNBC commentator Herb Greenberg (on his Twitter feed!) are asking what it’s [...]

Smartphone Usage Up 60% in Past Year: Android Big Winner

Comscore reports that overall Smartphone Usage is up 60% over the past year, and while Text Messaging is still the main form of usage, the growth is coming from three other areas: Web browsing, Apps and Social Networking. And despite the huge growth in Smartphone usage, only two platforms are showing growth: Android and Apple’s [...]

AOL’s Big Play: Is Buying Huffington Post Enough?

The AOL acquisition of Huffington Post for $315 million is a dramatic move to bring the missing ingredient to AOL’s latest strategy to become a content company. In one move they have added a critical skill set that has been missing from their attempt to morph the company into a real media business: an editorial [...]

I’ll Have My Email To Go Please: Web-Based Email Usage Drops

It’s another reminder why businesses have to stay close to their customers and watch consumer habits as they are changing. According to Comscore, via the center for media research, Email is moving along with it’s users to mobile platforms. There are implications to this, including the type and length of emails that will be sent, [...]